Jose Diacono writes regularly for Position Magazine

Mapping Information & Technology

"A Map is worth a thousand spreadsheets"

A screengrab from the NSW Crime Explorer Mashup comparing rates of theft (break and enter) across the state.

Sophisticated techology to capture and analyse mapping data and relationships has been around for many years but it is only in the last few years with Google Maps, GPS and Satellite navigation that is has been in the public eye. And the more the public sees,(including decision makers in business and government) the more it wants because seeing information on a map makes sense. Read more about Mashups competition in the Sydney Morning Herald

Known by many different terms such as 'Spatial information systems' 'Geographic Informations Systems' GIS, and 'location intelligence' it is basically all about maps on a computer and all the things you can do with the underlying data - vehicle routing, combining different layers to understand trends and support decision making, analysing, reporting and simply visualising things so much more easily.

Communica works with government and suppliers to make mapping technology, data and related issues easier to grasp, to use and to benefit from.

Victorian Spatial Data Custodianship

Custodianship enables private companies, agencies and government to share their data for the benefit of emergency services, each other and the wider economy, while managing risk and privacy.

We researched the needs and concerns of prospective Custodians, prepared presentations and attractive, easy to read Fact Sheets and Frequently Asked Questions and continue to assist with the development and implementation of the program.

Geoff Zeiss comments on our recent presentation in his Between the Poles blog

“It is now so much easier for us to approach organisations and for them to make the decision to become a Custodian.”

Elizabeth Thomas, Manager, Policy and Business, Department of Sustainability and Environment

Spatial Tapestry

Strategic and hands-on marketing for Spatial Tapestry, a developer of software to automatically reposition infrastructure assets such as the electricity network when an area is surveyed to greater accuracy.

"Jose has lifted the profile of Spatial Tapestry through her extensive background in the spatial industry.She has delivered well thought-out project plans, followed through in a timely manner, and collaborated professionally on several consultancy reports.

Professional brochures explained the complex topological concepts clearly for both managers and the more technical minded."

Roger Merritt, Managing Director, Spatial Tapestry

Datamaxx Technologies

Marketing advice, company brochure and website for Datamaxx Technologies

"Communica were easy and professional to work with. Jose Diacono's spatial industry and technical background enabled her to grasp quickly how to convince my customers. Her enthusiasm is contagious, backed by the responsiveness and attention to detail of all Communica staff."

Danny Broadbent, Director, Datamaxx Technologies

In Case Of Emergency

Writing and editing of several articles for the ETN Communications publication "In Case of Emergency". This book is a showcase for the work of Australia's emergency services. These explained how emergency services are using mapping technology and data to plan for and respond to emergencies. They explained complex technology and concepts such as those underpinning data sharing and satellite imagery for surveillance and their benefits.

"Thanks for these Jose - you make a complicated subject easy to understand."

Katrina Lobley, Editor of "In Case of Emergency"

TerraPages

A marketing strategy for a mapping product including competitive and SWOT analysis, test marketing, generation of sales leads, website copy, telemarketing scripts, product launch and trade show attendance.

"We engaged Jose Diacono to develop a go-to-market strategy for our new online mapping solution. Her practical approach, knowledge and analysis of the market were invaluable to us in launching TerraMaps."

Terry Collins, Product Manager, TerraPages Pty Ltd